Oliver Hill was known as a leader. He took on the role as the main designer for the Friton Park Estate project. It was a project to develop 200 acres of land that was purchased by the South Coast Property Investment Company with a vision to create and develop a fresh modernist resort. Oliver Hill was born in Kensington and started his career in the Arts and Crafts movement. He gained experience under the guidance of Edwin Lutyens where he took on the role of an apprentice. His passion deviated towards modernism in the 1930s. Oliver Hill has designed several projects including a house in Surrey for Wilfred Greene, a handful of residential projects in London, the British Pavilion at the Paris Expo in the year 1937, and the Newbury Park bus shelter in Ilford. His most prominent project was the Midland Hotel in Morecambe that was designed in accordance to the Streamline Moderne style in 1933.